The science

Why your heel hurts. And how we fix it.

The plantar fascia is a thick band of tissue that carries your entire bodyweight, step after step. When it's overloaded, micro-tears and inflammation follow. Compression changes the equation.

1 2 3

The arch band: 30 mmHg

The highest compression sits directly under the plantar fascia, lifting the arch and reducing strain on the tissue with every step. It's like supportive taping that never peels off.

The heel cradle: 25 mmHg

A cushioned zone stabilises the heel's natural fat pad, spreading impact away from the fascia's insertion point, the exact spot that screams in the morning.

The ankle cuff: 20 mmHg

The gentlest pressure sits highest, encouraging circulation back up the leg. Better blood flow means less swelling and faster tissue recovery overnight.

Graduated by design

Pressure with
a purpose.

Uniform compression squeezes everything equally, which helps nothing. HEEL. is knitted with three distinct pressure zones that step down from the arch to the cuff.

Arch band30 mmHg
Heel cradle25 mmHg
Ankle cuff20 mmHg

Measured at rest on a size M sleeve. Pressure zones are knitted in. They don't depend on how you put it on.

Wear-tested, not wishful

The numbers
from our wearers.

0%

reported noticeably easier first steps within two weeks of daily wear.

HEEL. wear-test, n = 112
0

average daily steps wearers regained after one month with the sleeve.

Self-reported, 30-day cohort
0%

said they'd recommend HEEL. to a friend with plantar fasciitis.

Post-purchase survey, 2026
Questions

Asked & answered.

Most wearers feel supported immediately and notice easier mornings within one to two weeks of consistent daily wear. Plantar fasciitis built up over months, so give recovery a fair fortnight.

Yes. It's comfortable enough for overnight wear, and many wearers do exactly that to tame morning pain. If you have circulation issues, check with your doctor first.

The knit is thin enough to wear under socks and inside any shoe: runners, boots, heels, the lot. It can also be worn alone around the house with its grippy sole zone.

No. HEEL. is a support tool, not a medical device. It pairs brilliantly with stretching, strengthening and professional care. If pain is severe or persistent, see a podiatrist.

Then it costs you nothing. Every order comes with a 30-day relief trial. Wear it properly, and if your mornings aren't easier, return it for a full refund. We cover the postage.

Convinced by
the evidence?

Your fascia doesn't read websites. But it does respond to 30 mmHg of well-placed support.

Shop the Sleeve · $49.99